Staging To Sell

"Staging to Sell' is not really new, but it has become more common lately.  It can make a lot of difference in the timeliness and the overall "saleable-ity" of your home.  Think about your first impressions in any situation.  It is no different when you show your home; a first impression can make or break a sale. What was once very popular décor, finishes, or colors become dated with time, sometimes even in a short span of time. Building materials and techniques change continually.  Even if you still love some of these aspects of your home, Buyers may not. Sellers may find it perplexing to know how to improve your home's appearance for a sale. Agents and Sellers now frequently turn to professional stagers for help.

Four reasons why Sellers stage, with or without a professional:

  • 50% of the prospective Buyers are not able to visualize what they do not see
  • 75% of the Buyers don't have the time, or energy, even if they can visualize a change
  • 100% of our real estate inventory has risen in value and Buyers want to get more for their money
  • Staged homes sell for more money in a shorter time

Levels of Staging

  1. Clean Up and De-cluttering, regardless of how little time or money you have, can bring you more dollars.  Compare a Buyer's first impression driving up to a neat and tidy yard, the home with sparkly clean windows to driving up to see an overgrown yard that needs weeding or has debris strewn around the yard.
  2. Painting and planting make a world of difference.  Give the front door and the house trim some fresh paint and add colorful plants at the entry. A buyer wants to see this property.  Follow through inside the home with fresh paint, clean carpets, and your own clutter removed, or packed away.
  3. Upgrade key components that need replacing or upgrading. Old or worn carpeting, vinyl, appliances, or single pane windows attract negative attention.  Much of what you do in these areas depends upon the price range of the home and the neighborhood it is in.  Most real estate agents should be able to let you know when it's worth spending money and when it's not.
  4. Partial staging is staging of only key rooms.  If it's a vacant house maybe you rent some livingroom or dining room furniture, if it's what you see as you enter.   In some rooms it may be just a chair and a lamp, or pillow and a painting.  If the home is occupied, some furniture goes into storage and some is filled in with rental pieces.  Your agent will know professional stagers who do this for a living and can assist you.
  5. The complete staging of a property  involves all of the home and  usually involves a professional.  They work with your things, theirs, and their rental sources.  The can stage an empty house, or in a furnished home advise Sellers what should be removed and what should stay.

If you are in doubt about the value of staging, your agent knows the difference in sales price, with and without the staging steps.  Often what you think needs changing  may not, and what you no longer see may need to be changed. Staging can allow you to have a shorter marketing time as well as getting a better price for your property.